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Commercial Growth Initiatives like:
Scaled retail distribution from fewer than 500 to over 10,000 outlets, across major grocers, foodservice, and independents
Secured listings and negotiated commercial terms with all major UK grocery retailers
Built a high-retention DTC subscription business from scratch, including digital strategy, fulfilment, and customer experience
Launched into international markets with adapted propositions, pack formats, and tailored go-to-market plans
Led full brand repositioning projects, from audience insight and strategy through to tone of voice and packaging redesign
Delivered creative campaigns that built awareness and drove rate of sale
Innovation initiatives like:
Created innovation pipelines based on consumer insight, retailer needs, and category opportunity
Led fast-paced launches of new products while maintaining supply chain and margin discipline.
Developed successful range extensions to unlock new usage occasions and audiences.
Refreshed pack formats and price points to unlock new channels and trading conversations
Operational Initiatives like:
Overhauled co-manufacturing footprint to meet demand at scale
Optimised cost of goods through reformulation, supplier negotiations, and process improvements
Delivered major product reformulations under tight timelines, maintaining taste and brand integrity
Set up logistics partners, inventory systems, and route-to-market strategies for growth
Introduced commercial dashboards, KPI tracking, and SKU-level margin analysis to improve decision-making
Built internal systems and team processes to support a growing organisation
Brands our team have collaborated with
